Started in the year 2012 with a team of highly motivated individuals with diverse backgrounds, we aim at making top class quality ethnic Indian food products which would make hassle free kitchen operations for restaprenuer and end customers. We believe in creating a new dimension with exclusive Research and development in making ready to eat/cook products that can change the dynamics of QSR and fine dine models through a tech platform. We follow most hygiene and latest processes to make ready to eat/cook and ready mixes at our in-house facility. We believe in striving forward and connecting to our customer directly through tech platform, so that end consumers will have a price advantage.
Our technology also ensures freshness straight on to your plate.
Mission - We would want to mark our presence all over the country and provide an alternate destination to people over western food, simply because Desi Indian foods have a lot of credit Overdue. We would aim to grow forward balancing the customer needs and advancing towards progressive technologies meeting stakeholder expectations.
Vision – We aim to provide all ethnic Indian food under a single roof to passionate restaprenuers, retailers and end consumers. We also feel privileged in giving Indian food a global Image while retaining the original Taste with Unique "Home Made" feel.
Background
India, the land of unity in diversity has the world's sixth largest food market. Based on rising disposable income the rapidly growing fast food market is worth around 27.5 bn USD. In this 70 to 30% of the market is unorganised and with the high percentage of ethnic eaters, the ethnic fast food market is expected to grow at CAGR of 31.95%. There is a huge potential for organised food retailers to tap into the market, where the online market is expected to grow at 30%. The tier 2 and tier 3 cities will be the largest consumers with 60% of the food market.
In this fast moving world where the expenses are day by day inclining, it is a must for all the members of the family to work for living. This kind of a rush lifestyle gives a scope for consumption of quick meals which are easily prepared and quickly served which we term as fast-food
We aim to organise this disorganised market space with strict hygiene procedures. Our product such as the household staple diet Parathas are factory made with extreme consistency. We even offer varities of these desi masaledaar parathas. Our factories which use completely natural ingredients purchase quality checked raw materials only from approved vendors. The Indian all time favorite triangular piece of bliss, the samosa, is made in more than 10 different varieties. The samosas will have very less oil absorption, and it's read to fry with a high shelf life. We strictly make use of RO water in washing and in preparation. Hazard analysis of the products are also done while production. The perfect party starters such as the kababs, the cutlets, also cakes such as the versatile Banana cake are made under these strict hygiene policies. Another prominent product of ours is the handcrafted cookies which are baked with a lot of love. The use of our own home made natural products such as butter and ghee are added in our aromatic gravies. The easy to cook poha and upma are also highlights to our proud breakfast basket.
Regular surveys are conducted on customer satisfaction and customer feedbacks, also complaints are acted upon on immediately. Regular monthly training is given to our staff on various topics such as hygiene and regular control points, to name a few. Regular pest control methods are also closely taken care off.
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